Matt McKay

The Dramble

Subscribers 1,000 - 2,500

Matt has been blogging on for the past year. He has worked in PR, content creation and brand promotion for 20 years and has run a whisky and spirits appreciation club in NW London for the past 5 years. His main occupation is as a Chartered public relations practitioner.

You can read The Dramble HERE

DW: What, in your opinion, is the most important skill of a whisky blogger?

Matt: Honesty!

DW: What is the most viewed Blog that you have published, and why do you think it was so popular?

Matt: A review of Highland Park Dragon Legend - it's a commonly available whisky, but not many good reviews currently exist for it.

DW: What, if anything, is unique about your blogging style?

Matt: I like to think that my style is succinct, well-written, honest and passionate.

DW: What is your view on the current popularity of whisky?

Matt: Greater interest in whisky is a wonderful thing - but much of today's popularity is sadly driven by personal profit and bottle coveting. I do wonder what type of market we're all responsible for creating for future generations of whisky enthusiasts.

DW: What is your opinion on whisky as an investment?

Matt: The market for this will not last forever and the bottom has to fall out at some-point. Whilst there's nothing wrong with whisky investment, its a very different concept to flipping. Flipping (buying and then immediately reselling for a premium) is seen by many as 'investment'. It's not, and all it is doing is increasingly pricing the market out of reach of future potential enthusiasts.

DW: Do you have an all-time favourite dram and why does it stand clear above all others?

Matt: Highland Park 30 year old is my all time favourite dram currently. For me, its the perfect balance of spirit, wood, age and nuance. It's also damn delicious. A real treat.

DW: What advice would you give anyone planning to become a whisky blogger?

Matt: Consider why you want to blog about whisky - what are you going to add to the wider whisky community and what do you want to get out of it. If you're looking for free samples/goodies, you're barking up the wrong tree. Writing about whisky is often a labour of love, so be prepared to put in the time, do the research and importantly, be honest about your opinions.

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